Online marketing has already taken its place as a key way to promote businesses. It is gaining even more prominence with the current situation in the world- the COVID-19 pandemic that is leading to the shutdown of many physical activities.
Amazingly, there are still plenty of businesses that are overlooking some very important business practices. These practices are hidden in plain sight; businesses that take advantage of them will benefit greatly. They include:
Search Engine Optimization (SEO)
You will be astounded by the number of businesses that are still not practising healthy SEO. Despite the widespread lessons about the same, there are businesses that are not producing content that is well tailored for search engines. Activities, like producing informational content, using keywords, and tailoring responsive websites, are crucial for online marketing at this time.
In the modern world, people want to put a face to the businesses they are engaging with. Live streaming is the new trends. Casinos like Unibet Live, for instance, attract more players on their streams than the versions without video. In business marketing, now is the time to take advantage of features like Facebook Live and IG TV (Instagram) to make yourself known to your clients.
Going live gives your customers a true feel of who you are and will go a long way in earning their trust. Always remember to look professional in your live feeds though.