Digital marketing has quickly grown into a flourishing field. This is due to the constantly changing internet environment and increasing reliance on digital platforms for communication, entertainment, and news.
This blog provides you with the tools to develop and expand your knowledge base in digital and social media training. This post looks at how to utilize the information that you learn after following our advice on the best learning platforms, and in particular, how this knowledge can help you earn an income, either as a full-time profession or part-time extra income.
All it takes is one client to get you started. From there you will be able to grow your client base, and with regular work, you can fine-tune your skills and start earning what is predominantly passive income.
Social media sponsored posts
Sponsored (or boosted) posts are one of the easiest ways to draw traffic to your client’s social media pages and websites. The algorithms on such sites allow you to promote the service, the product, or page to the targeted demographic.
The software allows you to track the number of positive engagements from a boosted post, allowing you the ability to record and advise your client as to what form of advert is most effective. With this information, you are able to make any necessary changes to future posts and also change the targeted audience. Make sure to familiarize yourself with the policies of the relevant social media platform that you are utilizing, as some do contain certain restrictions.
SEO advertising (Search Engine Optimization) increases the possibility of a website to achieve a high ranking on a search outcome. This increases visibility and therefore engagement with such a site. Successful SEO marketing hinges on the utilization of keywords from your client’s site which will ensure that the website appears in a variety of relevant searches. SEO is known as organic advertising in that it is unpaid traffic to a site. This is different from ads that you would see on a search results page, which are paid results and are referred to below.
Paid search results
As mentioned above, there is a distinction between SEO and paid search results. This is where your clients service or product would appear in an ad on the top of a search results page. These ads look as if they are organic listings but contain a small “ad” symbol. This can be useful when used in conjunction with traditional SEO. Your use of keywords is as equally important when using this service.
Affiliate links and adverts
An increasingly popular digital marketing platform is the use of affiliate links and adverts. Here, you share an affiliate link on a blog or website (which can easily be created on a site such as WordPress, and you get paid when a visitor uses that affiliate code or link from your site when purchasing the relevant advertised goods or service. You can also advertise on the site using banners, which when clicked on, should take the visitor to the relevant website advertised. The goods and services advertised should be in line with whatever the purpose of the website is.
Expanding your knowledge and partaking in the above digital marketing strategies can help you grow your own business, allow you to work for yourself, and help create a successful online business.